Triumph of the Image or Small Business Entrepreneurship

Triumph of the Image: The Media's War in the Persian Gulf, A Global Perspective

Author: Hamid Mowlana

The triumph of image over reality and reason is the theme of this book. New communication technologies have made possible the transportation of images and words in real time to hundreds of millions of people around the world. We thought we witnessed the Gulf War as we sat, mesmerized by the imagery. But the studies from the many countries assembled for this book suggest that it was not the war in the Persian Gulf that we witnessed but rather imagery orchestrated to convey a sense of triumph and thus to achieve results that reality and reason could never have achieved.The book offers contributions from thirty-four authors in eighteen countries, including short samplings from the media of several regions. The authors explore the social, economic, and political context of media coverage in their countries, the domination of one image in most of them, and the struggle for alternative perspectives. The authors probe the dynamics of image-making and pose some challenges for the future as well as provide us with a unique glimpse of how the world outside of the United States (as well as many Americans) viewed the war in the Persian Gulf and how the dynamics of image-making and information control operate.Triumph of the Image will be useful to scholars and students in communications and mass media, international relations, political science, cultural studies, propaganda, censorship, and contemporary history as well as to the general public.

Booknews

Contributions from 35 authors representing 18 countries, as well as short samplings from the media of several regions, provide a welcome perspective on how the world outside the US (as well as many Americans) viewed the Persian Gulf War. The authors, most critical of the images conveyed by the dominant media and of the conduct of the war itself, explore the social, economic, and political context of media coverage in their countries, the domination of one image in most of them, and the struggle for alternative perspectives. No index. Paper edition (unseen), $19.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
	Acknowledgments
Pt. 1	Image and Reality
1	A Third World War: A Political Economy of the Persian Gulf War and the New World Order	3
2	Manipulating Hearts and Minds	22
3	Roots of War: The Long Road of Intervention	30
4	The Media and the War: What War?	51
Pt. 2	Many Nations, One Image
5	The New World Odour: The Indian Experience	67
6	The State, the Malaysian Press, and the War in West Asia	75
	A Sense of Kenbei in Japan	88
	Japanese Position in the War and Regional Issues	88
	Japanese Media and the War	90
7	The War Close to Home: The Turkish Media	96
8	The Iranian Press and the Persian Gulf War: The Impact of Western News Agencies	99
	Western Media: Guilty Until Proved Innocent	104
9	War Reporting: Collateral Damage in the European Theater	106
10	Ruling by Pooling	118
11	Innovations of Moral Policy	128
12	Truth: The First Victim of War?	137
13	Public Opinion and Media War Coverage in Britain	144
	A Soviet Snapshot	158
	Coverage of the Gulf War by the Spanish and Catalonian Media	158
	The War as Telenovela	163
14	A Sampling of Editorial Responses from the Middle Eastern Press on the Persian Gulf Crisis	166
Pt. 3	Coming Back to Reality
15	Twisting the U.N. Charter to U.S. Ends	175
16	CNN: Elites Talking to Elites	181
17	Exterminating Angels: Morality, Violence, and Technology in the Gulf War	202
	Back to the Future	213
18	More Viewing, Less Knowledge	216
	Joysticks, Manhood, and George Bush's Horse	234
19	Clusters of Reality Bombed into Bold Relief	236
	Dangers of the Cultural Invasion?	242
20	Persian Gulf War, the Movie	243
	About the Book	266
	About the Editors and Contributors	267

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Small Business Entrepreneurship: An Ethics and Human Relations Perspective

Author: Lavern S Urlacher

Exceptionally how-to, hands-on, and real-world in approach, this guide to starting a small business walks readers step-by-step through a unique entrepreneurial model that fully integrates and explains the interrelationships of the functional areas of business with the human relationship elements. Features profiles of real entrepreneurs engaged in the challenges of starting and managing a variety of small businesses. Covers such topics as: Entrepreneurial Beginnings; Profiles in Entrepreneurship; Ethics a Foundation You Can Build On; Financing Your Business; The SBA Services and Loan Programs, Venture Capitalists, Owner Financing And Other Methods Of Creative Financing; Franchise and Franchise Opportunities; A Finance Supplement: Evaluating Financial Statements, Time Value of Money and Capital Budgeting; Marketing More than a Function, a Customer Information System; Opportunity Based Marketing, and Marketing Research; Accounting For Small Business; Federal and State Filing Forms; Management Information Systems; and The Environment We Operate In. For anyone interested in starting and/or managing a small business.

Booknews

A textbook for a one-semester course filling in the gaps left by both accounting and traditional business curricula by explaining the practical tasks of setting up and running a small business. Covers the bridge model; the key functions of finance, marketing, accounting, and management; and monitoring information and the greater environment. Annotation c. by Book News, Inc., Portland, Or.