Provocateur: Images of Women and Minorities in Advertising
Author: Anthony J Cortes
In the third edition of Provocateur, sociologist Anthony J. Cortese offers an in-depth critical analysis of modern advertising - perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes new advertisements and updated analyses, and Cortese concludes with policy implications for advertising.
About the Author:
Anthony J. Cortese is professor of sociology at Southern Methodist University
Booknews
Contending that the racial and ethnic hatred Americans so deplore in other countries is in fact latent in modern western society itself, Cortese (sociology, Southern Methodist U.) critiques postmodern social arrangement based on gender, race, and ethnicity as manifested in advertising. He picks as examples the hardest hitting and most timely print ads to demonstrate the various types of subtle messages. He also presents a large and a small plan of attack that includes policy implications for advertising and a practical guide to combating symbolic racism on the individual level. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| Preface to the second edition | ||
| Preface to the first edition | ||
| 1 | Representations, multiculturalism, and mass media | 1 |
| 2 | Visual attraction, body display, and advertising | 23 |
| 3 | Constructed bodies, deconstructing ads : sexism in advertising | 51 |
| 4 | Symbolic racism in advertising | 83 |
| 5 | Ethnic advertising | 117 |
| 6 | Speed and fragmentation : toward postmodern consciousness | 137 |
| App: Advertising evaluation | 159 | |
| Glossary | 161 | |
| References | 163 | |
| Index | 173 | |
| About the author | 181 |
Toward a Feminist Theory of Economics
Author: D Barker
Feminist economists have demonstrated that interrogating hierarchies based on gender, ethnicity, class and nation results in an economics that is biased and more faithful to empirical evidence than are mainstream accounts.
This rigorous and comprehensive book examines many of the central philosophical questions and themes in feminist economics including:
· History of economics
· Feminist science studies
· Identity and agency
· Caring labor
· Postcolonialism and postmodernism
With contributions from such leading figures as Nancy Folbre, Julie Nelson and Sandra Harding, Toward a Feminist Theory of Economics looks set to become the book on feminist economics for some time to come and will be greatly appreciated by all those interested in gender studies, economic methodology and social theory.
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