Wednesday, December 31, 2008

Payments Law in a Nutshell or Industrial Design

Payments Law in a Nutshell

Author: Steve H Nickles

Explains the fundamentals of negotiable instruments—promissory notes, drafts, checks, and certificates of deposit. Provides an overview of Article 3's requisites of negotiability. Reviews contract liability, secondary liability conditions, and discharge liability. Covers instruments of property, including enforcement, transfer, and negotiation. Discusses warranty, restitution, claims, defenses to instruments, holder in due course, and check collection process. Examines the customer/payor bank relationship and risk allocation.

Interesting textbook: GL Diet For Dummies or Healing Back Pain Naturally

Industrial Design: Materials and Manufacturing Guide

Author: Jim Lesko

Industrial Design: Materials and Manufacturing Guide, Second Edition provides the detailed coverage of materials and manufacturing processes that industrial designers need without the in-depth and overly technical discussions commonly directed toward engineers. Author Jim Lesko gives you the practical knowledge you need to develop a real-world understanding of materials and processes and make informed choices for industrial design projects.

In this book, you will find everything from basic terminology to valuable insights on why certain shapes work best for particular applications. You'll learn how to extract the best performance from all of the most commonly used methods and materials.

Basic Spanish for Business and Finance or A History of Broadcasting in the United States

Basic Spanish for Business and Finance

Author: Jarvis

This worktext offers diversified business topics and vocabulary, technology-related vocabulary, cultural notes, and activities on business culture and practices—correlated to the cultural notes—to check and reinforce students' business cross-cultural competency.

  • Applied presentation features realistic dialogues, personalized questions, situational role-plays, and realia-based activities that correspond grammatically with those in Basic Spanish.
  • Practical, specialized vocabulary includes terms essential for communicating in business and financial settings, an in-text audio CD for the worktext, and Un paso más sections that offer additional vocabulary practice and realia-based activities.
  • Cultural focus highlights Hispanic customs and traditions relevant to the subject matter of the lesson, in Notas culturales sections.

Book about: The AARP Guide to Pills or The Secrets of Skinny Chicks

A History of Broadcasting in the United States

Author: Douglas Gomery

This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field’s important social, political, and cultural ramifications. It examines how broadcasting has been organized as a business throughout much of the 20th century, and focuses on the aesthetics of programming over the years.

  • Surveys four key broadcasting periods from 1921 to 1996, drawing on a range of new sources to examine recent changes in the field, including coverage of the recent impact of cable TV and home video
  • Includes new data from collections at the Library of Congress and the Library of American Broadcasting
  • Ideal for anyone seeking a readable history of the field, offering the most current coverage available

Table of Contents:
List of Illustrations     vi
Preface: Why a History of Broadcasting in the USA?     ix
Acknowledgments     xvii
Introduction: Broadcasting's Beginning: The Big Bang     1
The Network Radio Era, 1921-1950     11
Industrial Innovation and Diffusion: The Radio Networks     13
Radio's Social, Cultural, and Political Impact: The First Mass Medium     38
The Development of a New Aesthetic: Sounds     71
Transition, 1945-1957     105
TV Replaces Radio in the living Room     107
Radio Reinvents Itself: Top 40 and Beyond     142
Network Television Dominates, 1958-1982     165
CBS, NBC, and ABC Covering the USA     167
Network TV's Social, Cultural, and Political Impact     197
The Genre Machine: From Maverick to M*A*S*H     231
Contemporary History, 1982-1996     279
Radio: The FM Era     281
Television: Remote Control Paradise     299
Epilogue: Still a Broadcasting Nation: 1996 and Into the Future     338
Sorry, Wrong Number     346
Index     353

Microeconomics or Dynamic Asset Pricing Theory

Microeconomics: Behavior, Institutions, and Evolution

Author: Samuel Bowles

In this novel introduction to modern microeconomic theory, Samuel Bowles returns to the classical economists' interest in the wealth and poverty of nations and people, the workings of the institutions of capitalist economies, and the coevolution of individual preferences and the structures of markets, firms, and other institutions. Using recent advances in evolutionary game theory, contract theory, behavioral experiments, and the modeling of dynamic processes, he develops a theory of how economic institutions shape individual behavior, and how institutions evolve due to individual actions, technological change, and chance events. Topics addressed include institutional innovation, social preferences, nonmarket social interactions, social capital, equilibrium unemployment, credit constraints, economic power, generalized increasing returns, disequilibrium outcomes, and path dependency.

Each chapter is introduced by empirical puzzles or historical episodes illuminated by the modeling that follows, and the book closes with sets of problems to be solved by readers seeking to improve their mathematical modeling skills. Complementing standard mathematical analysis are agent-based computer simulations of complex evolving systems that are available online so that readers can experiment with the models. Bowles concludes with the time-honored challenge of "getting the rules right," providing an evaluation of markets, states, and communities as contrasting and yet sometimes synergistic structures of governance. Must reading for students and scholars not only in economics but across the behavioral sciences, this engagingly written and compelling exposition of the new microeconomics moves thefield beyond the conventional models of prices and markets toward a more accurate and policy-relevant portrayal of human social behavior.

Table of Contents:
Prologue: Economics and the Wealth of Nations and People1
Pt. ICoordination and Conflict: Generic Social Interactions21
Ch. 1Social Interactions and Institutional Design23
Ch. 2Spontaneous Order: The Self-organization of Economic Life56
Ch. 3Preferences and Behavior93
Ch. 4Coordination Failures and Institutional Responses127
Ch. 5Dividing the Gains to Cooperation: Bargaining and Rent Seeking167
Pt. IICompetition and Cooperation: The Institutions of Capitalism203
Ch. 6Utopian Capitalism: Decentralized Coordination205
Ch. 7Exchange: Contracts, Norms, and Power233
Ch. 8Employment, Unemployment, and Wages267
Ch. 9Credit Markets, Wealth Constraints, and Allocative Inefficiency299
Ch. 10The Institutions of a Capitalist Economy331
Pt. IIIChange: The Coevolution of Institutions and Preferences363
Ch. 11Institutional and Individual Evolution365
Ch. 12Chance, Collective Action, and Institutional Innovation402
Ch. 13The Coevolution of Institutions and Preferences437
Pt. IVConclusion471
Ch. 14Economic Governance: Markets, States, and Communities473
Problem Sets502
Additional Readings529
Works Cited537

Book review: Persian Girls or The Writer as Migrant

Dynamic Asset Pricing Theory

Author: Darrell Duffi

This is a thoroughly updated edition of Dynamic Asset Pricing Theory, the standard text for doctoral students and researchers on the theory of asset pricing and portfolio selection in multiperiod settings under uncertainty. The asset pricing results are based on the three increasingly restrictive assumptions: absence of arbitrage, single-agent optimality, and equilibrium. These results are unified with two key concepts, state prices and martingales. Technicalities are given relatively little emphasis, so as to draw connections between these concepts and to make plain the similarities between discrete and continuous-time models.

Readers will be particularly intrigued by this latest edition's most significant new feature: a chapter on corporate securities that offers alternative approaches to the valuation of corporate debt. Also, while much of the continuous-time portion of the theory is based on Brownian motion, this third edition introduces jumps--for example, those associated with Poisson arrivals--in order to accommodate surprise events such as bond defaults. Applications include term-structure models, derivative valuation, and hedging methods. Numerical methods covered include Monte Carlo simulation and finite-difference solutions for partial differential equations. Each chapter provides extensive problem exercises and notes to the literature. A system of appendixes reviews the necessary mathematical concepts. And references have been updated throughout. With this new edition, Dynamic Asset Pricing Theory remains at the head of the field.

Tuesday, December 30, 2008

Human Resource Management or American Independent Cinema

Human Resource Management: An Experiential Approach

Author: H John Bernardin

John Bernardin's Human Resource Management: An Experiential Approach, 3e provides both theoretical and experiential approaches to the study of human resource management (HRM) while focusing on the enhancement of the personal competencies of the students. After students are given the conceptual background and content necessary to understand the relevant issues in human resource management, they participate in individual and group exercises that require the application of chapter content to specific problems designed to develop critical personal competencies.

See also: A Brilliant Solution or Memoirs

American Independent Cinema

Author: Geoff King

Examines in detail the nature of American "independent" cinema.

Table of Contents:
Introduction : how independent?1
5Alternative visions : social, political and ideological dimensions of independent cinema197
Coda : merging with the mainstream, or staying indie?261

Nobility and Civility or Degrees of Freedom

Nobility and Civility: Asian Ideals of Leadership and the Common Good

Author: William Theodore de Bary

Globalization has become an inescapable fact of contemporary life. Some leaders, in both the East and the West, believe that human rights are culture-bound and that liberal democracy is essentially Western, inapplicable to the non-Western world. How can civilized life be preserved and issues of human rights and civil society be addressed if the material forces dominating world affairs are allowed to run blindly, uncontrolled by any cross-cultural consensus on how human values can be given effective expression and direction?

In a thoughtful meditation ranging widely over several civilizations and historical eras, Wm. Theodore de Bary argues that the concepts of leadership and public morality in the major Asian traditions offer a valuable perspective on humanizing the globalization process. Turning to the classic ideals of the Buddhist, Hindu, Confucian, and Japanese traditions, he investigates the nature of true leadership and its relation to learning, virtue, and education in human governance; the role in society of the public intellectual; and the responsibilities of those in power in creating and maintaining civil society.

De Bary recognizes that throughout history ideals have always come up against messy human complications. Still, he finds in the exploration and affirmation of common values a worthy attempt to grapple with persistent human dilemmas across the globe.

Foreign Affairs

De Bary, arguably the West's leading scholar of classical Asian thought, has written an elegant and thoughtful essay on the essence of true leadership and political virtue as expounded in the classics of Confucianism, Buddhism, Hinduism, and Japanese thought. Instead of treating the classical writings of Asia as mere relics of "traditional" thought that will be replaced by more "modern" thinking, he demonstrates that the great books of Asia contain within them valuable concepts and insights for preserving civilized life in an age of materialistic globalization. By respectfully exploring what the Asian classics say about learning and leadership, virtue and civility, and nobility and the common good, de Bary clearly demonstrates that the West has no monopoly on liberal thought; Asian writers have much to say that is relevant to human rights, democracy, and civil society. In the past, de Bary has worked mainly within the context of Confucianism, but here he reaches out to include the texts of other Asian classical traditions. His revisiting of Ruth Benedict's The Chrysanthemum and the Sword, for example, opens up whole new dimensions of Japanese culture. Just to follow de Bary's journeys through Asian classical texts is an intellectually broadening experience for anyone, including specialists on contemporary Asia.

Table of Contents:
1Confucius' noble person1
2The noble paths of Buddha and Rama13
3Buddhist spirituality and Chinese civility44
4Shotoku's constitution and the civil order in early Japan63
5Chrysanthemum and sword revisited80
6The new leadership and civil society in Song China119
7Civil and military in Tokugawa Japan147
8Citizen and subject in modern Japan168
9"The people renewed" in twentieth-century China203

Go to: Hired The Job Hunting Career Planning Guide with Portfolio Disk or Entrepreneurship in Action

Degrees of Freedom: Louisiana and Cuba after Slavery, 1862-1914

Author: Rebecca J Scott

As Louisiana and Cuba emerged from slavery in the late nineteenth century, each faced the question of what rights former slaves could claim. Degrees of Freedom compares and contrasts these two societies in which slavery was destroyed by war, and citizenship was redefined through social and political upheaval. Both Louisiana and Cuba were rich in sugar plantations that depended on an enslaved labor force. After abolition, on both sides of the Gulf of Mexico, ordinary people—cane cutters and cigar workers, laundresses and labor organizers—forged alliances to protect and expand the freedoms they had won. But by the beginning of the twentieth century, Louisiana and Cuba diverged sharply in the meanings attributed to race and color in public life, and in the boundaries placed on citizenship.

Louisiana had taken the path of disenfranchisement and state-mandated racial segregation; Cuba had enacted universal manhood suffrage and had seen the emergence of a transracial conception of the nation. What might explain these differences?

Moving through the cane fields, small farms, and cities of Louisiana and Cuba, Rebecca Scott skillfully observes the people, places, legislation, and leadership that shaped how these societies adjusted to the abolition of slavery. The two distinctive worlds also come together, as Cuban exiles take refuge in New Orleans in the 1880s, and black soldiers from Louisiana garrison small towns in eastern Cuba during the 1899 U.S. military occupation.

Crafting her narrative from the words and deeds of the actors themselves, Scott brings to life the historical drama of race and citizenship in postemancipationsocieties.

A Handbook on the GATS Agreement or Native American Issues

A Handbook on the GATS Agreement: A WTO Secretariat Publication

Author: Staff of WTO Trade in Services Division

This handbook aims to provides a better understanding of GATS and the challenges and opportunities of the ongoing negotiations. For users who are familiar with the General Agreement on Tariffs and Trade (GATT), similarities and differences are pointed out where relevant. Likewise, for users who are familiar with the balance-of-payments definition of 'trade', departures from the Agreement's coverage are explained. Text boxes ('Food for Thought') are included to stimulate further thinking about the core concepts and implications of the Agreement.

Books about: Essentials of Fire Fighting and Fire Department Operations or The Strenuous Life

Native American Issues

Author: Paul C Rosier

This volume presents six major issues that have been divisive in and out of the Native American community. Readers will learn about the varied cultural, political, social, and economic dimensions of contemporary Native America and will be prompted to consider the complexity and complications of ethnic and cultural diversity in the United States.

School Library Journal

Gr 10 Up-Clearly written, balanced over-views of social and political issues affecting two American ethnic groups. Ten topics are addressed in Acuna's title, including assimilation, race classification, bilingual education, social services for undocumented immigrants, the amnesty programs for illegal immigrants, and border issues. Rosier addresses treaties, land claims, media stereotypes, gaming, ancestral remains, and economic improvement versus environmental protection. Each issue is discussed in a separate chapter that begins by summarizing historical background and current context, including relevant legislation and court decisions. Arguments used by proponents and opponents to support their positions follow. Each chapter concludes with in-depth endnotes, a short source or reading list, and discussion questions. Latino Issues ends with a comprehensive, annotated resource guide. Small, dark captioned black-and-white photos and a few tables and charts complement the texts. Both books contain a helpful, but selective index. Useful supplements to existing series on these topics.-Jack Forman, Mesa College Library, San Diego Copyright 2004 Reed Business Information.

Table of Contents:
Series Foreword
1Sports Mascots, Names, and Images1
2Native American Treaty Rights31
3Native American Land Claims61
4Repatriation of Ancestral Remains and Sacred Objects87
5Native American Gaming113
6The Conflict between Economic Development and Environmental Protection145

Monday, December 29, 2008

What Is Globalization or Work and Welfare

What Is Globalization

Author: Ulrich Beck

This important new book offers an engaging and challenging introduction to the thorny paths of the globalization debate.

Book about: Creating Web Pages For Dummies or Microsoft Expression Web for Dummies

Work and Welfare

Author: Robert M Solow

The Nobel Prize-winning economist Robert Solow directs his attention here to one of today's most controversial social issues: how to get people off welfare and into jobs. With characteristic eloquence, wit, and rigor, Solow condemns the welfare reforms recently passed by Congress and President Clinton for confronting welfare recipients with an unworkable choice--finding work in the current labor market or losing benefits. He argues that the only practical and fair way to move recipients to work is, in contrast, through an ambitious plan to guarantee that every able-bodied citizen has access to a job.

Solow contends that the demand implicit in the 1996 Welfare Reform Act for welfare recipients to find work in the existing labor market has two crucial flaws. First, the labor market would not easily make room for a huge influx of unskilled, inexperienced workers. Second, the normal market adjustment to that influx would drive down earnings for those already in low-wage jobs. Solow concludes that it is legitimate to want welfare recipients to work, but not to want them to live at a miserable standard or to benefit at the expense of the working poor, especially since children are often the first to suffer. Instead, he writes, we should create new demand for unskilled labor through public-service employment and incentives to the private sector--in effect, fair "workfare." Solow presents widely ignored evidence that recipients themselves would welcome the chance to work. But he also points out that practical, morally defensible workfare would be extremely expensive--a problem that politicians who support the idea blithely fail to admit. Throughout, Solow places debate over welfarereform in the context of a struggle to balance competing social values, in particular self-reliance and altruism.

The book originated in Solow's 1997 Tanner Lectures on Human Values at Princeton University. It includes reactions from the distinguished scholars Gertrude Himmelfarb, Anthony Lewis, Glenn Loury, and John Roemer, who expand on and take issue with Solow's arguments. Work and Welfare is a powerful contribution to debate about welfare reform and a penetrating look at the values that shape its course.

What People Are Saying

A very readable book based on hard evidence. -- Co-author of Myth and Measurement

Table of Contents:
Preface to the Lectures
Lecture I: Guess Who Likes Workfare3
Lecture II: Guess Who Pays for Workfare23
Response to Comments85

Doing Exemplary Research or Successful Strategic Planning

Doing Exemplary Research

Author: Peter J Frost

"Doing Exemplary Research is one of my favorite books because it is one of the most open and least contained books, out of whose intertextuality many other possible books can be written, journeys made, and exemplars established. It is a book that does much more than it says. It is capable of many readings, diverse indexing, and possible trajectories. It works, despite itself on occasion, as a postmodern text, rewritten every time it is read." Stewart Clegg in Contempory Sociology "The pieces by the original authors are very illuminating about the false starts, frustrations, and interpersonal problems in doing research in organizations, as well as difficulties associated with getting material published. In the book's last two chapters, the editors explore the common themes in the preceding chapters and then speculate about the broader significance of the seven exemplars. These two chapters are excellent and more insightful than most of the commentaries. Frost and Stablein reveal a number of common themes which are well illustrated with examples from the preceding discussions. . . . The book provides an excellent introduction to the nature of the research process as it is lived by researchers . . . as such it will be of immense use to students of research methodology." --Organization Studies "I could scarcely put Doing Exemplary Research down until I had finished it. I found it engrossing and enlightening. . . . Your book is the richest of all the texts and readings on organizational sociology to which I have been exposed. . . . You have made a tremendous contribution to my knowledge of the field and growth as a social scientist!" --Marcia R. Prior-Miller, Iowa State University"This book is an unusual and valuable one on how research in the social sciences is actually carried out. . . . The book's structure is itself innovative. . . . Frost and Stablein have themselves achieved a piece of exemplary research in this book. I found it engrossing and rewarding reading, and enthusiastically recommend it to anyone interested in how social scientists actually go about the process of doing good research. Its messages are of particular practical value to younger members of the research community who should benefit even more from their second and third readings. It could make the basis of a good short course within any post-graduate research program in business studies." --Creativity and Innovation Management "By having both junior and senior scholars reflect on the work that led up to their exemplary research publications, this book provides valuable insights into the contemplation, speculation, perspiration and frustration that constitute successful research. The emphasis on process in Doing Exemplary Research is unique and the book deserves a wide readership in all fields of management and the social sciences. In my class the students from mathematics, economics, and behavioral science backgrounds all found the book informative and, indeed, inspiring." --Kenneth R. MacCrimmon, E. D. MacPhee Professor of Management, University of British Columbia "Absorbing. Instructive. These are at least two of the terms that best describe this book for me. It is absorbing in the sense that any good book of short stories draws readers in and holds their interest tightly from one chapter to the next--virtually a 'can't put it down until I've finished' volume. It is, then, thoroughly engrossing in a charmingly engaging manner. However, the book is also much more than that--much more than the proverbial 'good read.' This is because it is also highly instructive in the way in which it makes you think and ponder while you are perusing it. No one, rookies or veterans alike, can come away from this collection of commentaries and observations without having learned something at a deeper level than before about the research process. This volume illuminates and teaches as well as entertains. . . . Together with their elicitation of authors' and experts' commentaries and their own analyses, (Frost and Stablein) have produced an exemplary book." --from the Foreword by Lyman Porter "This is a work of the spirit. It is an edited collection of moral journeys into the inner life and craft of scientific research in organization studies. . . . This format offers enlightening juxtapositions of the viewpoints of writers and readers of each research study and of the front-stage and back-stage goings-on of each research study. These juxtapositions also make for a dramatic structure that builds and holds the reader's interest. . . . Instead of lording over the reader with textbook commandments about how research ought to be done (commandments that confirm us all in sin), it beseeches the reader with moral stories of research done well. Far from the canonical ideal, these stories depict a research process that includes more error, more success, more effort, more serendipity, more despair, more humor, and more human drama. Charming anecdotes abound. . . . (These stories also) depict a research process that is a complex and nuanced whole, rather than a stylized construction of logical steps and simple techniques." --Lloyd Sandelands, University of Michigan Research is a curious process of immersion in ideas and data, passion, insight, challenge, uncertainty, persistence, and learning regardless of the outcome. Once in a while there comes along a book that opens a window on the research process, giving research a human face by introducing the human element into a methodical process. Doing Exemplary Research is just such a book. These fascinating recollections of research journeys provide an array of ideas and insights about how research takes place that leads to exemplary outcomes. Contributions feature recollections by the researchers on the origins, experiences, and outcomes of the studies and original expert commentaries upon those classic models. An exciting inside look at the give and take of scholarly collaboration and the process of doing empirical research, the candid accounts and revealing commentaries in this volume seek to demystify the research process and provide inspiration for future research. Doing Exemplary Research is an essential resource for advanced undergraduate and graduate students, as well as researchers across the social sciences. It will be of special interest to those in the organizational sciences, including organizational consultants, managers, and other professionals.

Table of Contents:
Part I.Doing Exemplary Research: Seven Journeys
Introductory Remarks: Journey 119
Journey 1.Obsession and Naivete in Upstate New York: A Tale of Research22
The Culture of Social Science Research36
Comment on "Cultures of Culture"43
Introductory Remarks: Journey 249
Journey 2.Time and Transition in My Work on Teams: Looking Back on a New Model of Group Development52
Researchers Are Not Cats--They Can Survive and Succeed by Being Curious65
Time and Transitions73
Introductory Remarks: Journey 379
Journey 3.From Loose Coupling to Environmental Jolts82
Jolts as a Synopsis of Organizational Studies99
Embedded Metaphors and Organizational Ironies as Research Tools105
Introductory Remarks: Journey 4113
Journey 4.How We Untangled the Relationship Between Displayed Emotion and Organizational Sales: A Tale of Bickering and Optimism115
Out of the Tangled Thicket: Persistence in the Face of Failed Conventional Wisdom129
Do Smiles Lead to Sales? Comments on the Sutton/Rafaeli Study136
Introductory Remarks: Journey 5143
Journey 5.Resolving a Scientific Dispute with Dr. Miriam Erez: Genesis, Process, Outcome, and Reflection146
Reflections on the Latham/Erez/Locke Study155
Reflections on the Latham/Erez/Locke Study165
Comments on the Latham/Erez/Locke Study167
Experiments as Reforms173
Introductory Remarks: Journey 6179
Journey 6.Making War and Peace182
Comments on "War and Peace"193
The Proliferation of Modern Personnel Practices198
Introductory Remarks: Journey 7207
Journey 7.Literary Methods and Organization Science: Reflection on "When the Sleeper Wakes"210
Stories of Mike Armstrong and the Idea of Exemplary Research227
Escaping the Inherent Conservatism of Empirical Organizational Research233
Part II.Lessons from the Journeys
Themes and Variations: An Examination of the Exemplars243
Beyond Exemplars: Some Reflections on the Meaning and Practice of Research in the 1990s270
AppendixExemplars of Organizational Research--Nominations295
About the Authors313

Go to: The One Percent Doctrine or King Kaiser Tsar

Successful Strategic Planning: A Guide for Nonprofit Agencies and Organizations

Author: Patrick J Burkhart

Strategic planning is often considered a complex and difficult task and is frequently avoided because of perceived lack of time, resources or expertise. This step-by-step guide aims to demystify the process of strategic planning for nonprofit agencies and organizations by using case examples to illustrate major concepts.

The Tacit Mode or Organizational Stress

The Tacit Mode (SUNY Series in Constructive Postmodern Thought): Michael Polanyi's Postmodern Philosophy

Author: Jerry H Gill

The Tacit Mode exposes and explores the central insights in Michael Polanyi's major works. It focuses on his epistemological insights concerning tacit knowing, and explores their ramifications for philosophy, science, art, language, political theory, and religion. The notion of tacit knowledge reconstructs the modern concept of objectivity while avoiding the self-stultifying effects of "deconstructivist" postmodernism and puts Polanyi on the cutting edge of contemporary philosophy.

Interesting book: Runners World Guide to Running and Pregnancy or Six Modern Plagues

Organizational Stress: A Review and Critique of Theory, Research, and Applications

Author: Philip J Dew

To the individual whose health or happiness has been ravaged by an inability to cope with the effects of job-related stress, the costs involved are clear. But what price do organizations and nations pay for a poor fit between people and their work environments? Only recently has stress been seen as a contributory factor to the productivity and health costs of companies and countries but as studies of stress-related illnesses and deaths show, stress imposes a high cost on individual health and well-being as well as organizational productivity.

This book examines stress in organizational contexts. The authors review the sources and outcomes of job-related stress, the methods used to assess levels and consequences of occupational stress, along with the strategies that might be used by individuals and organizations to confront stress and its associated problems. One chapter is devoted to examining an extreme form of occupational stress -- burnout, which has been found to have severe consequences for individuals and their organizations. The book closes with a discussion of scenarios for jobs and work in the new millennium, and the potential sources of stress that these scenarios may generate

The book is a comprehensive, thought-provoking resource for Ph.D. students, academics, and other professionals working to minimize or eliminate the sources of stress in the workplace.


Examines stress in organizational contexts, reviewing the sources and outcomes of job-related stress and addressing methods used to assess levels and consequences of occupational stress. Discussion also includes strategies that might be used by individuals and organizations to confront stress and its associated problems (an entire chapter is devoted to burnout, that extreme form of occupational stress). A final chapter discusses scenarios for jobs and work in the future and potential future sources of stress. Cooper teaches organizational psychology and health at the University of Manchester Institute of Science and Technology United Kingdom. Other authors teach organizational behavior and psychology. Annotation c. Book News, Inc., Portland, OR (

Table of Contents:
Introduction to the Series
1What Is Stress?1
2Job-Related Sources of Strain27
3Assessing Job-Related Strains61
4A Special Form of Strain: Job-Related Burnout79
5Moderators of Stressor-Strain Relationships117
6Coping With Job Stress159
7Organizational Interventions187
8Methodological Issues in Job Stress Research211
9The Changing Nature of Work: Implications for Stress Research233
About the Authors269

Sunday, December 28, 2008

Marketing Library Edition or Principles of Macroeconomics

Marketing Library Edition: Marketing

Author: William M Prid

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

Go to: Network Fundamentals or Using Microsoft Office Access 2007

Principles of Macroeconomics

Author: John B Taylor

In Principles of Macroeconomics, noted economist and teacher John Taylor unravels sophisticated material by combining clear, straightforward writing with annotated graphs and real-life examples that drive students' interest in modern economic theory. Taylor's unique approach to macroeconomics (covering long-run fundamentals before short-term economic fluctuations) helps students establish a firm grounding in the basic determinants of growth before they are introduced to the fluctuations that can occur even during periods of steady growth.

  • The Student Technology Package is automatically bundled for free with all new copies of the textbook sold in the U.S. This package includes access to both SMARTHINKING online tutoring and the student textbook web site, as well as the Taylor Tutorial CD-ROM and a Technology Guide.

WorkPlace Studies or Money and the Early Greek Mind

Workplace Studies: Recovering Work Practice and Informing System Design

Author: Paul Luff

This important new book brings together key researchers in Europe and the United States to discuss critical issues in the study of the workplace and to outline recent developments in the field. The collection is divided into two parts.

Part I contains a number of detailed case studies that not only provide an insight into the issues central to workplace studies but also some of the problems involved in carrying out such research.

Part II focuses on the interrelationship between workplace studies and the design of new technologies.

Read also Energy Victory or Death of a Dissident

Money and the Early Greek Mind: Homer, Philosophy, Tragedy

Author: Richard Seaford

How were the Greeks of the sixth century BC able to invent philosophy and tragedy? Richard Seaford argues that a large part of the answer can be found in another momentous development, the invention and rapid spread of coinage. By transforming social relations, monetization contributed to the concepts of the universe as an impersonal system (fundamental to Presocratic philosophy) and of the individual alienated from his own kin and from the gods, as found in tragedy.

Table of Contents:
Pt. IThe genesis of coined money
2Homeric transactions
3Sacrifice and distribution
4Greece and the Ancient Near East
5Greek money
6The preconditions of coinage
7The earliest coins
8The features of money
Pt. IIThe making of metaphysics
9Did politics produce philosophy?
10Anaximander and Xenophanes
11The many and the one
12Heraclitus and Parmenides
13Pythagoreanism and Protagoras
AppMoney in the Early Ancient Near East

Evolutionary Dynamics of Organizations or Asias Next Giant

Evolutionary Dynamics of Organizations

Author: Joel A C Baum

This book presents the latest research and theory about organizational evolutionary change. It brings together the work of organization theorists who have played key roles in challenging the orthodox adaptation views that prevailed until the beginning of the 1980s. Joel A.C. Baum and Jitendra V. Singh emphasize hierarchy of evolutionary processes at the intraorganizational level, the organizational level, the population level, and the community level. Derived from a conference held at the Stern School of Business at New York University, Evolutionary Dynamics of Organizations is organized in a way that gives order and coherence to what has been a diverse and multidisciplinary field.

Read also Chefs Secrets or Home Book of Smoke Cooking

Asia's Next Giant: South Korea and Late Industrialization

Author: Alice H Amsden

While the rise of Japan in the world economy has been widely chronicled, South Korea has been quietly growing into a major economic force that is even challenging Japan in some industries. This book examines how government in South Korea has worked with selected industries to create companies that compete aggressively in world markets. The author views South Korean growth as an example of "late industrialization," a process in which a nation's industries learn from other innovator nations, rather than innovate themselves. Discussing state intervention, shop floor management, and technology transfer, the author explores the reason for South Korea's phenomenal growth. Of particular importance is the principle of reciprocity in which the government imposes strict performance standards on those industries and companies that it aids. The author also compares the South Korean experience to Japan's, and to other emerging nations such as Taiwan, Brazil, Turkey, India, and Mexico.

Journal of Economic

Definitely on my shortest lists of essential readings about Korean development and about the process of industrialization.

Sunday New York Times

[On] my own short list of must-reads of the best recent writing about modern economics.


Her findings -- supported by a look at several major industries -- not only give a new picture of Korea but challenge much conventional economic teaching about development.

Saturday, December 27, 2008

Essentials of Accounting or Threat Assessment

Essentials of Accounting

Author: Michael Lawrenc

Essentials of Accounting is designed for the basic accounting or bookkeeping course found at career or community colleges. In only eight chapters, this brief book presents an accounting system suitable for use in any business office that is not involved with inventories of goods for resale or for use in manufacturing products for resale. Lawrence and Ryan cover the basics necessary for accounting in a business: the accounting cycle, cash and payroll accounting.

Interesting textbook: Profiles in Courage or John Adams

Threat Assessment: A Risk Management Approach

Author: James T Turner

Detailed "how to's" of threat assessment—from the initial contact to the sharing of results!

Risk management can be an organizational nightmare, but it is an essential part of your operations. Recent events have shown us that organizations need to know how to respond swiftly and effectively in emergencies and that companies need to protect their employees from internal and external threats. Threat Assessment: A Risk Management Approach provides you with the tools you need to protect both your employees and yourself from a variety of threats.

This book examines the factors that human resource, security, legal, and behavioral professionals need to understand in work violence and threat situations that disrupt the working environment, revealing the best ways to reduce risk and manage emergencies. It includes case studies and hypothetical examples that show recommended practices in action and provides detailed interviewing methods that can increase the efficiency of current strategies. Helpful appendices provide sample forms for identification cards, stay-away letters, workplace behavior improvement plans for problem employees, questions for health care providers, and announcements for employees regarding security changes. An extensive bibliography points the way to other useful material on this subject.

Threat Assessment: A Risk Management Approach explores:

  • · the role of the multidisciplinary threat management team
  • · corporate liaisons with law enforcement agencies
  • · cyberthreats and stalking
  • · insider threats
  • · category classification of offending behaviors
Risk management is a constantly evolving field, and Threat Assessment provides you with access to the latest updates. Staying up-to-date on risk management innovations will help you increase corporate sensitivity to possible threats and provide the safest possible working environment to your employees.

The authors of Threat Assessment are seasoned professionals with extensive experience in risk management. You can learn from their expertise and adapt it to your situation, improving workplace safety and contributing to security in your own community.

Table of Contents:
Ch. 1Threat Management: Organizational Challenge1
Ch. 2Workplace Violence: An Overview9
Ch. 3Organizational Response Options19
Ch. 4Intake Process31
Ch. 5Category Classification39
Ch. 6Threat Management: Interviewing Strategies61
Ch. 7Liaison with Law Enforcement85
Ch. 8Analysis of Threats93
Ch. 9Threat Assessment Feedback for Management105
Ch. 10Stalking As a Contemporary Crime in the Workplace111
Ch. 11Cyberthreats127
Ch. 12Insider Threat: Risk Management Consideration131
Ch. 13Executive Vulnerability147
App. AThreat Information Card for Potential Victims153
App. BStay Away Letter155
App. CBehavior Improvement Plan159
App. DHealth Provider Questions163
App. EAnnouncement to Employees Regarding Security Changes165

Fragmenting Work or Divergent Capitalisms

Fragmenting Work: Blurring Organizational Boundaries and Disordering Hierarchies

Author: Mick Marchington

This major new book examines the way in which employment is managed across organizational boundaries. It analyses how public-private partnerships, franchises, agencies and other forms of inter-firm contractual relations impact on work and employment and the experiences of those working in these increasingly significant forms of organization. it draws upon research undertaken in eight separate networks comprising over 50 organizations to explore the fragmentating effects of contemporary changes in the organization of work and employment relationships. It considers the consequences of increased eliance upon inter-organizational mechanisms for producing goods and especially for delivering services. It argues that established analyses continue to rely too heavily upon a mocel of the single employing organization whereas today the situation is often more complex and confused.
Public-private 'partnerships' are one high profile example of this phenomenon but private enterprises are also developing new relations with their clients and customers that impinge upon the nature of the employment relationship. Established hierarchical forms are becoming disordered, with consequences for career patterns, training and skills, pay structures, disciplinary practice, worker voice, and the gendered division of labor. The findings of the study raise questions about the governance of such complex organizational forms, the appropriateness of current institutions for addressing this complexity, and the challenge of harnessing of employee commitment in circumstances where human resource practices are shaped by organizations other than the legal employer. Using an analytical schema of three dimensions(institutional, organizational, employment) and four themes (power, risk, identity, trust), the authors adopt an inter-disciplinary perspective to address these complex and critically important practical, policy and theoretical concerns. Fragmenting Work will be vital reading for all those wishing to understand the contemporary realities of work and employment.

Book about: Scenarios in Public Policy or New State Spaces

Divergent Capitalisms: The Social Structuring and Change of Business Systems

Author: Richard Whitley

The late twentieth century has witnessed the establishment of new forms of capitalism in East Asia as well as new market economies in Eastern Europe. Despite the rhetoric of globalization, they are continuing to diverge because of significant differences in dominant institutions. This book presents the comparative business systems framework for describing and explaining the major differences in economic organization between market economies.

Table of Contents:
List of Figures
List of Tables
1Varieties of Capitalism3
2The Nature of Business Systems and their Institutional Structuring31
3The Social Structuring of Firms' Governance Systems and Organizational Capabilities65
4The Social Structuring of Work Systems88
5Globalization and Business Systems117
6Divergent Capitalisms in East Asia: The Post-War Business Systems of South Korea and Taiwan139
7Continuity and Change in East Asian Capitalisms182
8Path Dependence and Emergent Capitalisms in Eastern Europe: Hungary and Slovenia Compared209
9Enterprise Change and Continuity in a Transforming Society: The Case of Hungary242

Europe in the Global Age or Theories and Practices of Development

Europe in the Global Age

Author: Anthony Giddens

Europe's social model – its system of welfare and social protection – is regarded by many as the jewel in the crown. It is what helps to give the European societies their distinctive qualities of social cohesion and care for the vulnerable. Over recent years, however, the social model has come under great strain in many states within the European Union – unemployment, for example, remains stubbornly high. The resulting tensions have fuelled dissatisfaction with the European project as a whole, culminating in the rejection of Europe's proposed new constitution.
Reform of the social model is therefore a matter of urgency. It has to go hand in hand with the quest to regenerate economic growth. The weaker performers in Europe over the past few years can learn a good deal from states that have coped more effectively. But more radical changes need to be contemplated in the face of the impact of globalization, rapidly increasing cultural diversity and changing demography. The author argues that the traditional welfare state needs to be rethought. We have to bring lifestyle change into the heart of what welfare means. Moreover, environmental issues must be directly connected to other citizenship obligations. These innovations have to be made at the same time as Europes competitive position is upgraded.
This original and path-breaking book will rank alongside Beyond Left and Right, The Third Way and other works by Anthony Giddens that have helped reshape social and political thinking over recent decades.

New interesting book: Software Project Management or Simplified Site Design

Theories and Practices of Development

Author: Katie Willis

Throughout the twentieth century, governments sought to achieve "development" not only in their own countries, but also in other regions of the world, particularly in Africa, Asia, Latin America and the Caribbean. This focus on "development" as a goal has continued into the 21st century, for example through the United Nations Millennium Development Targets. While development is often viewed as something very positive, it is also very important to consider the possible detrimental effects of development on the natural environment, different social groups and on the cohesion and stability of societies.

Theories and Practices of Development investigates, and places in a historical context, the development theories behind contemporary debates, such as globalization and transnationalism. The main definitions of "development" and "development theory" are outlined with a description and explanation of how approaches to "development" have changed over time. The differing explanations of inequalities indevelopment, both spatially and socially, and the reasoning behind different development policies are also considered. By drawing on pre-20th century European theories about development and examining current policies in Europe and the USA, the book not only stresses commonalities in development theorizing over time and space, but also the importance of context in theory construction.

The book provides an ideal introduction to development theories for students in geography, development studies, area studies, anthropology and sociology. It contains student-friendly features, including boxed case studies with examples and definitions of concepts and terms. The book alsocontains tables, figures and pictures. By using empirical material, the book aims to show how development theories have been put into practice in the policy field, and also to make it easier for students to understand complex theoretical ideas. Each chapter has a summary section, suggestions for follow-up reading, discussion questions andinformation about useful websites.

Table of Contents:
1Introduction : what do we mean by development?1
2Classical and neo-liberal development theories32
3Structuralism, neo-Marxism and socialism62
4Grassroots development93
5Social and cultural dimensions of development116
6Environment and development theory146
7Globalization and development : problems and solutions?173

Friday, December 26, 2008

Negotiation or Building and Managing a Career in Nursing

Negotiation: Readings, Exercises, and Cases

Author: Roy J J Lewicki

Negotiation is a critical skill needed for effective management. NEGOTIATION: READINGS EXERCISES, AND CASES, 5/e takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management or industrial relations candidates. It contains approximately 50 readings, 32 exercises, 9 cases and 5 questionnaires.

Look this: A Dignified Life or The Healing Promise of Qi

Building and Managing a Career in Nursing: Strategies for Advancing Your Career

Author: Terry Miller

This unique new book offers a comprehensive exploration of career management for nurses. The book covers the life span of a career in nursing -- from discovering and developing a career to changing and reclaiming a career. The author Terry Miller and 13 expert contributors explore each of these stages from theoretical and practical perspectives, with research-based tools and strategies and real-life examples throughout, illustrating how nurses have successfully managed their careers. This book provides insightful coverage of many issues crucial to a successful career in nursing. A separate unit on reclaiming one's career includes three unique chapters on the stalled career, the impaired career, and overcoming damage and building new credibility. The final two chapters address the importance of building support networks and mentoring. The book also provides discussions on inquiry letters, resumes, CVs and how to complete a successful interview, with examples of each. Whether you are thinking about a career in nursing, changing careers within nursing or leaving nursing, this book will be a valuable resource to help you make better, more informed decisions regarding your career development.

Doody Review Services

Reviewer: Betsy Frank, RN, PhD (Indiana State University School of Nursing)
Description: This book focuses on how to develop one's personal chosen profession, nursing, into a lifetime career. Each chapter discusses a different aspect of career development.
Purpose: The purpose is to present career development from five aspects: discovering a career, developing a career, changing a career, reclaiming a career, and using tools for career decision-making. Given that many nurses are unaccustomed to thinking about nursing as a career, rather than a job, this book is a welcome addition to the professional development literature.
Audience: This book is aimed at those considering a nursing career, students enrolled in nursing programs, beginning practitioners, and seasoned professionals. Those who are well established in their careers but need to become reinvigorated will find this book quite useful, as will those nearing retirement. Non-nurses will also find this book helpful as the theoretical information presented is important for any person who is building and managing his career.
Features: Each chapter discusses a different aspect of career development and is written by well respected nursing professionals. All topics are presented with a strong theoretical foundation. Particularly valuable are the first person accounts of career development patterns and challenges.
Assessment: Any nurse or prospective nurse will find this book extremely useful. Faculty will want to include this book in RN BS transition courses, senior undergraduate seminars and graduate role development courses. Unit I, Discovering Your Career, provides a strong basis for class discussions in introduction to nursing courses.


5 Stars! from Doody

Table of Contents:
Unit IDiscovering a Career
Chapter 1Work Versus Career3
Chapter 2Overview of the Career Creation Process19
Chapter 3Shape and Direction41
Chapter 4Stages of Careers63
Chapter 5Change at the Personal Level81
Chapter 6Career Opportunities99
Unit IIDeveloping a Career
Chapter 7The Humanistic Career Pathway113
Chapter 8The Opportunistic Career Pathway123
Chapter 9Achieving Balance131
Chapter 10Marketplace, Culture, Politics and Timing145
Unit IIIChanging a Career
Chapter 11Experiencing Career Discontent161
Chapter 12Personal Values and Identity: Basis for Career Change171
Chapter 13Crossing Borders: International Careers in Nursing187
Chapter 14Assessing Readiness for Job/Career Change203
Chapter 15A New Mission with New Career Goals215
Chapter 16How to Transition: Moving From Where You Were to Where You Want to Be233
Unit IVReclaiming a Career
Chapter 17The Stalled/Delayed Career251
Chapter 18The Impaired Career271
Chapter 19Overcoming Damage and Building New Credibility287
Unit VUseful Tools for Career Decision-Making
Chapter 20Searching: Where and How to Locate Employment305
Chapter 21Matching: Locating the Right Position321
Chapter 22Choosing: Interviewing and Developing Resumes/CVs333
Chapter 23Building Support and Establishing Networks: Referrals and References365
Chapter 24Mentoring379

International Applications of US Income Tax Law or Management Communication

International Applications of U.S. Income Tax Law: Inbound and Outbound Transactions

Author: Ernest R Larkins

A clear, concise explanation of United States tax law’s international aspects

In tackling a sometimes thorny set of laws and treaties, international tax expert Ernest Larkins emphasizes their economic effects, showing how to avoid hazards while reaping rewards which often go ignored. Coverage includes:

• Special issues arising when a foreign person invests in U.S. real estate, as well as the best structures for holding such real estate

• What a controlled foreign corporation is and what consequences result from this status

• Acceptable transfer pricing methods and what penalties apply when taxpayers do not follow arm’s-length principles

International Applications of U.S. Income Tax Law also contains many useful tools which allow readers to build understanding through practice, as well as formulate and solve the complex problems international taxes can present.

Order your copy today!

Steve McLeighton

Dr. Larkins has created a concise and easy-to-read summary of the essentials of international taxation. His text offers valuable insights and observations into many of the issues and topics that surface frequently in practice. The book's practical examples and citations make it a helpful summary for the beginner as well as the more experienced practitioner. (Partner, International Corporate Tax Services,KPMG, LLP)

Thomas M. Porcano

International Applications of U.S. Income Tax Law is an excellent addition to the international taxation literature. The book deals with an extremely important and complex area, and does an excellent job of making it understandable. Larkins provides an overview of the issues, a discussion of inbound and outbound transactions, and a discussion of major areas of concern in international taxation. The book also provides numerous tax planning and tax policy perspectives. International Applications of U.S. Income Tax Law is unique from other books in this area because it contains numerous examples, marginal tax rate analysis when applicable, and links to empirical studies involving issues in international taxation. It is an excellent text but also an excellent reference book. (Arthur Andersen Alumni Professor of Accountancy, Miami University)

Theodore Kresge Jr.

Larkins' text presents all the subject areas necessary to understand the U.S. tax rules affecting foreign persons investing in the United States and U.S. persons investing overseas. The text will benefit experienced international tax practitioners as well as tax generalists seeking to learn about the international aspects of the U.S. income tax law. The illustrations are particularly useful in enabling readers to advise clients how to achieve their tax objectives and how to avoid unintended pitfalls. (Retired International Tax Partner, PricewaterhouseCoopers )

PhD Gary McGill, PhD

Professor Larkins provides a lucid and informative guide to the international provisions of U.S. tax law. The text is an effective learning tool in both substance and style and is equally useful for students being introduced to international tax for the first time or professionals seeking a concise reference guide. (PricewaterhouseCoopers Term Professor, University of Florida)

Interesting book:

Management Communication

Author: Arthur H Bell

Take command of your communication skills and career.

Whatever your career objectives, you'll most likely need good communication skills to achieve your goals. With Bell and Smith's Management Communication, 2nd Edition, you'll build essential writing, speaking, and listening skills that you can rely on throughout your career.

You'll explore such key issues as communication ethics, crisis communication, media appearances, meeting skills, behavioral interviewing, telephone work, and more. Along the way, the book provides many opportunities for you to apply your skills in different settings, through more than two dozen detailed cases and a variety of exercises.

Now updated and revised, this Second Edition features expanded coverage of electronic communication media, oral communication, and listening, as well as more checklists, additional longer cases, and updated web assignments.

Learn how to:
* Adapt your communications to the specific needs of your audience.
* Make the best use of communication technologies.
* Prepare for intercultural communication challenges.
* Master the art of writing persuasive letters, memos, and email.
* Get past writer's block.
* Overcome the fear of public speaking.
* Find your own writing and speaking voice.
* Create an effective resume and application letter.

About the Authors: Arthur H. Bell, PhD is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco. Dayle M. Smith, PhD is Professor of Management at the School of Business, University of San Francisco, where she is also Director of theHonors Program.

Table of Contents:
Ch. 1Communication architecture for professional success3
Ch. 2A process for management writing41
Ch. 3Individual and collaborative styles for management writing67
Ch. 4Oral presentations94
Ch. 5Listening123
Ch. 6Formats and techniques for business letters139
Ch. 7Saying "yes" and "no" in correspondence167
Ch. 8Persuasive messages202
Ch. 9Effective memos and E-mail225
Ch. 10Short and long reports245
Ch. 11Proposals and business plans307
Ch. 12Graphic aids for documents and presentations329
Ch. 13The career search, resumes, and follow-up communications357
Ch. 14Guidelines for interviewees and interviewers400
Ch. 15Managing meetings and telephone work417
Ch. 16Ethics and law for management communication433
Ch. 17Gender communication453
Ch. 18Crisis communication and media relations464
Ch. 19Communication for intercultural management473

Thursday, December 25, 2008

Driving Your Companys Value or Marketing Research Essentials

Driving Your Company's Value: Strategic Benchmarking for Value

Author: Edi Osborn

Driving Your Company's Value: Strategic Benchmarking for Value is a step-by-step book presenting a valuation-oriented methodology that helps companies maximize shareholder value. It offers clear, concise, and concrete methods for management to create and preserve value, complete with case study applications. In an easy-to-read format, it brings together the aspects of the Financial Accounting Standards Boards' new performance measurements, the balanced scorecard, and the new guidelines on fraud detection and Extensible Business Reporting Language (XBRL).
* Identifies the critical decisions that most effectuate growth and value.
* Covers the easy and reliable ways to monitor value of an entity.
* Demonstrates how management can apportion and allocate resources to achieve the highest value.

Table of Contents:
Step 1Current state19
Step 2Desired future state113
Step 3Strategic benchmarking keys121
Step 4Alignment execution151
Step 5Benchmark and monitor return on strategic effectiveness171

Book about:

Marketing Research Essentials

Author: Carl McDaniel Jr

A Dispatch from the Frontlines of Marketing Research!

Packed with the hottest trends, insights, and advances in the field, this trim guide to market research presents a snapshot of the way marketing research is practiced today!

  • This book is based on the author’s successful Marketing Research: The Impact of the internet, 5/e offering the same real-world, user-oriented focus, cutting-edge coverage, and highly-engaging writing style in a more streamlined format.
  • The authors bring a combined 40 years of marketing research experience to this edition: Roger Gates is president of a marketing research firm with over 100 full-time employees and Carl McDaniel is chairman of the marketing department at the University of Texas at Arlington.
  • The book discusses some of the ways the internet is affecting marketing research, balanced with more traditional material.
  • New Chapter-Opening Vignettes spotlight real companies such as The National Cattleman’s Beef Association, Wal-Mart, Fast Company magazine, Bose Corporation, and LaQuinta Inns.
  • New Marketing Research War Stories about the trials and tribulations of conducting marketing research engage the reader’s attention and help them recall important concepts in the text.

  • Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms.
  • Written from the frontlines of marketing research. Both authors bring a combined 40 years of marketing research experience to the new edition. Roger Gates is president of a marketing research firm with over 100 full-time employees. Carl McDaniel is a former partner in a successful marketing research company, and is chairman of the marketing department at the University of Texas at Arlington.
  • Focus on the research user. The Fourth Edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
  • Internet Coverage. By 2005 half of all marketing research monies will be spent on Internet research. The new edition reflects this trend throughout the text in detailed coverage of how the Internet is used to conduct marketing research.
  • Global and Domestic Research Methods. Opening vignettes, examples, and case materials highlight global and domestic marketing research methods.

Public Communication Campaigns or Advanced Financial Accounting

Public Communication Campaigns

Author: Charles K Atkin

In this new, fully revised and expanded third edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. Furthermore, this third edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.

This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.


A textbook or reader for courses in communication, journalism, public relations, advertising, mass media, and public health at the graduate or undergraduate level. Selections on political campaigns have been dropped from the first (1981) and second (no date noted) editions because of their increasingly specialized nature. The remaining themes are historical and theoretical foundations, campaign design and evaluation, lessons from the field, a campaign sampler, and new approaches and current challenges. Most of the case studies are public health campaigns. Annotation c. Book News, Inc., Portland, OR (

Table of Contents:
1Public Communication Campaigns: The American Experience3
2Input and Output Variables Currently Promising for Constructing Persuasive Communications22
3Theory and Principles of Media Health Campaigns49
4Sense-Making Methodology: Communicating Comunicatively With Campaign Audiences69
5Creating Fear in a Risky World: Generating Effective Health Risk Messages88
6Evaluating Communication Campaigns105
7Formative Evaluation Research in Campaign Design125
8A Systems-Based Evaluation Planning Models for Health Communication Campaigns in Developing Countries146
9Communication Campaign Effectiveness: Critical Distinctions168
10How Effective Are Mediated Health Campaigns?181
11The Stanford Community Studies: Campaigns to Reduce Cardiovascular Disease193
12Using Theory to Select Messages in Antidrug Media Campaigns: Reasoned Action and Media Priming214
13Public Relations as Communication Campaign231
14Strategic Communication for International Health Programs249
15Singing the (VD) Blues269
16The McGruff Crime Prevention Campaign273
17Smokey Bear276
18Littering: When Every Litter Bit Hurts280
19The Strategic Extension Campaigns on Rat Control in Bangladesh283
20Mass Campaigns in the People's Republic of China During the Mao Era286
21The Designated Driver Campaign290
22RU SURE? Using Communication Theory to Reduce Dangerous Drinking on a College Campus295
23Sensation Seeking in Antidrug Campaign and Message Design300
24The Cumulative Community Response to AIDS in San Francisco305
25America's Sacred Cow309
26The Nazi Antitobacco Campaign315
27Community Partnership Strategies in Health Campaigns323
28The Entertainment-Education Strategy in Communication Campaigns343
29A Web-Based Smoking Cessation and Prevention Program for Children Aged 12 to 15357
30Using Interactive Media in Communication Campaigns for Children and Adolescents373
31Putting Policy Into Health Communication: The Role of Media Advocacy389
Related References403
About the Authors419

Book review:

Advanced Financial Accounting

Author: Ronald J Huefner

Advanced Financial Accounting, 10e is designed to serve either the undergraduate or graduate level of advanced accounting. It features logical structure and careful explanation of complex topics to enhance instructor teachability and student comprehension. The text provides complete coverage of accounting and reporting for mergers and acquisitions, including business valuation, consolidated financial statements, foreign currency translation and transactions, derivative financial instruments, state and local governments, not-for-profits, partnerships, and bankruptcy.

The Survival Guide to Architectural Internship and Career Development or Covering Violence

The Survival Guide to Architectural Internship and Career Development

Author: Grace H Kim

Written by Grace Kim, a young architect who has worked in large and small firms and started her own firm, this is a concise, helpful guide to understanding the choices and decisions you will confront on the road from student to practitioner. Whether you are currently an architecture student, starting the internship process, taking the registration exams, or beginning your own firm, this book demystifies the process for you.

Table of Contents:
Foreword : surviving internship
Ch. 1Introduction1
Ch. 2Finding the right firm for you5
Ch. 3The job search27
Ch. 4Intern development program69
Ch. 5The architect registration exam99
Ch. 6Professional practice121
Ch. 7Professional development133
Ch. 8How do others get through this?149
Ch. 9Mentorship165
Ch. 10Choosing the nontraditional path179
Ch. 11Working abroad211
Ch. 12Starting your own firm231

Look this: Mergers and Acquisitions or Markets Games and Strategic Behavior

Covering Violence: A Guide to Ethical Reporting about Victims and Trauma

Author: Roger Simpson

Reporting on violence is one of the most problematic features of journalistic practice-the area most frequently criticized by the public and those on the receiving end of that coverage. Now in its second edition, Covering Violence remains a crucial guide for becoming a sensitive and responsible reporter. Discussing such topics as rape and the ethics of interviewing children, the book gives students and journalists a detailed understanding of what is happening "on the scene" of a violent event, including where a reporter can go safely and legally, how to obtain the most useful information, and how best to interview and photograph victims and witnesses. This second edition takes our turbulent postmillennium history into account and emphasizes the consequences of frequent exposure to traumatic events. It offers new chapters on 9/11 and terrorism, the Columbine school shootings, and the photographing of violent events, as well as additional profiles of Vietnamese American, Native American, and African American journalists.

More essential than ever, Covering Violence connects journalistic practices to the rapidly expanding body of literature on trauma, post-traumatic stress disorder, and secondary traumatic stress, and pays close attention to current medical and political debates concerning victims' rights.