Today's Public Relations: An Introduction
Author: Robert L Heath
Today's Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society.
- Chapter-opening vignettes illustrate key points to be covered in the chapter.
- Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources.
- Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations.
- Professional Reflections, written by practitioners, give a real-world perspective on the topics covered.
- End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand.
Intended Audience: Undergraduate and graduate courses in public relations in journalism and business departments
Interesting textbook: Defending Access or Tactical 1911
Experiencing Human Resource Management
Author: Christopher Mabey
Experiencing Human Resource Management examines human resource management (HRM), its management and effects, from the perspective of those at the "receiving end" of human resource initiatives and strategies. If HRM is to contribute to the objectives of organizations, it is imperative to understand how HRM techniques are being applied and experienced. This book tells the experiences of employees in more than 20 organizations across a number of sectors and countries, and sets out to answer three questions: + A decade or so from its arrival, is HRM delivering its promises? + Of the many documented changes in workplace policies and practices, which can be distinctly attributed to HRM? + Where changes are occurring in HRM, who is benefiting? Presenting not the usual managerial focus, but a rich and valuable view from employees, Experiencing Human Resource Management will be of great value to academics and advanced-level students in human resource management, industrial relations and sociology, as well as to practitioners dealing with employment related issues.
Table of Contents:Foreword - John Monks PART ONE:INTRODUCTION Experiencing HRM - Timothy Clark, Denise Skinner and Christopher Mabey
The Importance of the Inside Story The Morality of HRM - Karen Legge PART TWO: QUALITY AND CULTURE CHANGE PROGRAMMES Empowerment through Quality Management - Chris Rees
Employee Accounts from Inside a Bank, a Hotel and Two Factories Total Quality Management - Linda Glover and Deborah Fitzgerald Moore
Shop Floor Perspectives Changing Corporate Culture - Graeme Martin, Phil Beaumont and Harry Staines
Paradoxes and Tensions in Local Authority PART THREE: THE PERCEIVED IMPACT OF HRM ON PRODUCTIVITY AND PERFORMANCE Training and Development at an Agro Chemical Plant - Jason Heyes View from the Bridge and Life on Deck - Aisling Kelly and Kathy Monks
Contrasts and Contradictions in Performance-Related Pay Culture Change within a Regional Business Network - Julia Connell and Suzanne Ryan PART FOUR: HRM PROVIDING CHOICES AND OPPORTUNITIES Strategic Integration and Industrial Relations in Greenfield Sites - Patrick Gunnigle and Michael Morley From Public Sector Employees to Portfolio Workers - Mary Mallon
Pioneers of New Careers?
Diversity Climates and Gendered Cultures - Paul Iles, Elisabeth Wilson and Deborah Hicks-Clarke
A Cross Sector Analysis A Trail of Clues for Graduate Trainees - Diane Preston and Cathy Hart Inside or Outside HRM? Lateral Learning in Two Voluntary Sector Organizations - Rona S Beattie and Marilyn McDougall PART FIVE: CONCLUSION Getting the Story Straight - Christopher Mabey, Timothy Clark and Denise Skinner