Marketing Library Edition or Principles of Macroeconomics

Marketing Library Edition: Marketing

Author: William M Prid

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

Go to: Network Fundamentals or Using Microsoft Office Access 2007

Principles of Macroeconomics

Author: John B Taylor

In Principles of Macroeconomics, noted economist and teacher John Taylor unravels sophisticated material by combining clear, straightforward writing with annotated graphs and real-life examples that drive students' interest in modern economic theory. Taylor's unique approach to macroeconomics (covering long-run fundamentals before short-term economic fluctuations) helps students establish a firm grounding in the basic determinants of growth before they are introduced to the fluctuations that can occur even during periods of steady growth.

• The Student Technology Package is automatically bundled for free with all new copies of the textbook sold in the U.S. This package includes access to both SMARTHINKING online tutoring and the student textbook web site, as well as the Taylor Tutorial CD-ROM and a Technology Guide.