Basic Spanish for Business and Finance or A History of Broadcasting in the United States

Basic Spanish for Business and Finance

Author: Jarvis

This worktext offers diversified business topics and vocabulary, technology-related vocabulary, cultural notes, and activities on business culture and practices—correlated to the cultural notes—to check and reinforce students' business cross-cultural competency.

• Applied presentation features realistic dialogues, personalized questions, situational role-plays, and realia-based activities that correspond grammatically with those in Basic Spanish.
• Practical, specialized vocabulary includes terms essential for communicating in business and financial settings, an in-text audio CD for the worktext, and Un paso más sections that offer additional vocabulary practice and realia-based activities.
• Cultural focus highlights Hispanic customs and traditions relevant to the subject matter of the lesson, in Notas culturales sections.

Book about: The AARP Guide to Pills or The Secrets of Skinny Chicks

A History of Broadcasting in the United States

Author: Douglas Gomery

This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field’s important social, political, and cultural ramifications. It examines how broadcasting has been organized as a business throughout much of the 20th century, and focuses on the aesthetics of programming over the years.

• Surveys four key broadcasting periods from 1921 to 1996, drawing on a range of new sources to examine recent changes in the field, including coverage of the recent impact of cable TV and home video
  
• Includes new data from collections at the Library of Congress and the Library of American Broadcasting
  
• Ideal for anyone seeking a readable history of the field, offering the most current coverage available

Table of Contents:

List of Illustrations     vi
Preface: Why a History of Broadcasting in the USA?     ix
Acknowledgments     xvii
Introduction: Broadcasting's Beginning: The Big Bang     1
The Network Radio Era, 1921-1950     11
Industrial Innovation and Diffusion: The Radio Networks     13
Radio's Social, Cultural, and Political Impact: The First Mass Medium     38
The Development of a New Aesthetic: Sounds     71
Transition, 1945-1957     105
TV Replaces Radio in the living Room     107
Radio Reinvents Itself: Top 40 and Beyond     142
Network Television Dominates, 1958-1982     165
CBS, NBC, and ABC Covering the USA     167
Network TV's Social, Cultural, and Political Impact     197
The Genre Machine: From Maverick to M*A*S*H     231
Contemporary History, 1982-1996     279
Radio: The FM Era     281
Television: Remote Control Paradise     299
Epilogue: Still a Broadcasting Nation: 1996 and Into the Future     338
Sorry, Wrong Number     346
Index     353