Global Marketing or Patient Safety

Global Marketing: Foreign Entry, Local Marketing, and Global Management

Author: Johny K Johansson

Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author's rich international experience help students move from concept to application.

Table of Contents:

Part I: Fundamentals Chapter 1: Globalizing Marketing Chapter 2: Theoretical Foundations Chapter 3: Cultural Foundations Part II: Foreign Entry Chapter 4: Researching Country Attractiveness Chapter 5: Export Expansion Chapter 6: Licensing, Strategic Alliances, FDI Part III: Local Marketing Chapter 7: Localizing Marketing Basics, Segmentation and Positioning Chapter 8: Local Marketing in Mature Markets Chapter 9: Local Marketing in New Growth Markets Chapter 10: Local Marketing in Emerging Markets Part IV: Global Management Chapter 11: Global Products Chapter 12: Global Services Chapter 13: Global Pricing Chapter 14: Global Distribution Chapter 15: Global Advertising Chapter 16: Global Promotion, Direct Marketing, and Personal Selling Chapter 17: Organizing for Global Marketing Appendix: Global Marketing Planning

See also: Death by Supermarket or History of Food

Patient Safety: Achieving a New Standard for Care

Author: Philip Aspden

Americans should be able to count on receiving health care that is safe.

To achieve this, a new health care delivery system is needed -- a system that both prevents errors from occurring and learns from them when they do occur. The development of such a system requires a commitment by all stakeholders to a culture of safety and to the development of improved information systems for the delivery of health care. This national health information infrastructure is needed to provide immediate access to complete patient information and decision-support tools for clinicians and their patients. In addition, this infrastructure must capture patient safety information as a by-product of care and use this information to design even safer delivery systems. Health data standards are both a critical and time-sensitive building block of the national health information infrastructure. Building on the Institute of Medicine reports To Err Is Human and Crossing the Quality Chasm, Patient Safety puts forward a road map for the development and adoption of key health care data standards to support both information exchange and the reporting and analysis of patient safety data.