Contemporary Models in Vocational Psychology or Marketing Research

Contemporary Models in Vocational Psychology: A Volume in Honor of Samuel H. Osipow

Author: Frederick TL Leong

This state of the art review of models in vocational psychology was published in honor of Samuel Osipow's 40 year career. This volume should serve as a valuable resource for vocational psych researchers, counseling students, and career counselors.

Booknews

Written by scholars from the United States and Israel, these 12 chapters address various scientific models of vocational psychology. Topics include the PIC model, career self-efficacy, the occupational stress inventory, a cognitive view of vocational interests, cross- cultural assessments of interests and career development, women's career development, career assessment, career counseling, and career services within a university. An introductory chapter describes Osipow's specific contribution to the field. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

1	Some Introductory Notes on Innovations in Career Psychology Inspired by the Legacy of Samuel H. Osipow	1
2	The PIC Model for Career Decision Making: Prescreening, In-Depth Exploration, and Choice	7
3	Career Self-Efficacy	55
4	Samuel H. Osipow's Contributions to Occupational Mental Health and the Assessment of Stress: The Occupational Stress Inventory	79
5	A Cognitive View of the Nature of Vocational Interests: Implications for Career Assessment, Counseling, and Research	97
6	Cross-Cultural Assessment of Interests	133
7	Cross-Cultural Perspective on Super's Career Development Theory: Career Maturity and Cultural Accommodation	167
8	Women's Career Development: A Postmodern Update	207
9	Career Assessment: Changes and Trends	231
10	Career Counseling: The Evolution of Theory	257
11	Career Services Within the University	279
12	Toward a Comprehensive Theory of Career Development Dispositions, Concerns, and Narratives	295
	Author index	321
	Subject Index	331

Book about: Microeconomics or Inheritors Handbook

Marketing Research

Author: David A Aaker

This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a micro-level approach, detailing each step of the marketing research process using a decision-oriented perspective. The authors wrap up with a macro-level treatment of the applications of marketing research. As with previous editions, the text provides thorough coverage of the most advanced and current marketing research methodologies, point out their limitations, as well their potential for enhancing research results.

Booknews

This new edition of a textbook incorporates information on online marketing research related to the Internet. After a brief macro-level discussion of the overarching issues of marketing research and how it fits into organizations, the bulk of the text consists of micro-level approaches to such topics as data collection, descriptive research, data analysis, and applications. Annotation c. Book News, Inc., Portland, OR (booknews.com)