Human Resource Management or Essentials of Health Care Marketing

Human Resource Management: Theory and Practice

Author: John Bratton

Human Resource Management offers a comprehensive and accessible analysis of contemporary theories and concepts in key human resources activities. It encourages students to think critically and evaluate the nature of HRM in order to develop a deeper understanding of employment relations. This fourth edition has been thoroughly updated including new material on: the contemporary context of HRM; new employment-related topics, such as flexibility, emotional labour, knowledge work; diversity in work organizations, a new discussion on workplace wellness; partnership strategies; ethics in HRM; and new legislation. Reflecting the growing emphasis on global management, it features a new chapter on International HRM.

Table of Contents:

	List of figures
	List of tables
	Useful HRM web links
	About the authors
	Letter to student
	Letter to lecturer
	Preface
	Acknowledgements
	List of abbreviations
Pt. 1	The human resource management arena	1
1	The nature of human resource management	3
2	Strategic human resource management	37
Pt. 2	The human resource management context	73
3	The context of human resource management	75
4	Work and work organization	113
5	Health and safety	149
Pt. 3	Human resource management practices	189
6	Human resource planning	191
7	Recruitment and selection	221
8	Appraisal and performance management	249
9	Reward management	276
10	Human resource development	316
11	Employee relations	357
12	Union-management relations	393
Pt. 4	The evaluation context	427
13	Evaluating human resource management	429
14	Conclusion: Whither HRM?	464
App. A	CIPD Code of professional conduct and disciplinary procedures	480
App. B	The European Union Social Charter	483
	Glossary	484
	Bibliography	490
	Author index	522
	Subject index	528

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Essentials of Health Care Marketing

Author: Eric N Berkowitz

Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. This book provides the reader with a foundational knowledge of the principles of marketing and their application in health care. Moreover, as health care has changed over the past 20 years, this text provides a perspective of how the application of marketing principles also must shift in terms of their strategic application to respond to the changing environmental forces of the marketplace.

Ross M. Mullner

This new introductory text on healthcare marketing is authored by the Chairman of the Department of Marketing at the School of Management of the University of Massachusetts. According to the author, the purpose is to provide the reader with a thorough understanding of principles and concepts of marketing as they apply to healthcare organizations, including both traditional fee-for-service and managed care organizations. Because of the numerous recent changes in the healthcare industry and the resulting greater competition for patients, this book is a needed addition to the growing number of books on healthcare marketing. The audience for this new book includes students (both at the undergraduate and graduate level) and healthcare practitioners, including physicians and managers. This comprehensive book contains 409 pages divided into 13 chapters, a glossary, and an index. The book is well illustrated, contains many current references, and has an extensive glossary of current marketing terms. The book is also well indexed. This is a well written and easy-to-read book. It deals with an important new topic of interest in healthcare, and it provides a clear overview of the field of healthcare marketing. Its main usefulness is to the student or professional who is not familiar with the basic concepts of marketing or the various types of healthcare organizations.

Doody Review Services

Reviewer: Ross M. Mullner, PhD, MPH (University of Illinois at Chicago)
Description: This new introductory text on healthcare marketing is authored by the Chairman of the Department of Marketing at the School of Management of the University of Massachusetts.
Purpose: According to the author, the purpose is to provide the reader with a thorough understanding of principles and concepts of marketing as they apply to healthcare organizations, including both traditional fee-for-service and managed care organizations. Because of the numerous recent changes in the healthcare industry and the resulting greater competition for patients, this book is a needed addition to the growing number of books on healthcare marketing.
Audience: The audience for this new book includes students (both at the undergraduate and graduate level) and healthcare practitioners, including physicians and managers.
Features: This comprehensive book contains 409 pages divided into 13 chapters, a glossary, and an index. The book is well illustrated, contains many current references, and has an extensive glossary of current marketing terms. The book is also well indexed.
Assessment: This is a well written and easy-to-read book. It deals with an important new topic of interest in healthcare, and it provides a clear overview of the field of healthcare marketing. Its main usefulness is to the student or professional who is not familiar with the basic concepts of marketing or the various types of healthcare organizations.

Rating

3 Stars from Doody