Investments with InfoTrac or Marketing

Investments with InfoTrac

Author: Frank K Reilly

Investments is a mainstream, mid-level text for the first undergraduate course. Reilly and Norton cover the major topics logically and concisely, providing a strong base for those who want to do advanced work in investment analysis and valuation. Consistently using real-world examples, the authors convey the importance of theory and its application to real world investing.

Booknews

This finance textbook introduces the principles and environment of investing, the theories of managing risk in a portfolio, and the analysis of financial statements, stock valuation, and fixed-income securities. The sixth edition reduces the number of chapters to 20 and rearranges their order. Annotation c. Book News, Inc., Portland, OR (booknews.com)

New interesting book: Fresh Tastes from the Garden State or Cooking Outside the Box

Marketing: Introduction

Author: Gary Armstrong

This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.

Table of Contents:

I. DEFINING MARKETING AND THE MARKETING PROCESS.

 1. Marketing: Managing Profitable Customer Relationships.

 2. Company and Marketing Strategy: Partnering to Build Customer Relationships.

II. UNDERSTANDING THE MARKETPLACE OF CONSUMERS.

 3. The Marketing Environment.

 4. Managing Marketing Information.

 5. Consumer and Business Buyer Behavior.

III. DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY AND MARKETING MIX.

 6. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.

 7. Product, Services, and Branding Strategies.

 8. New-Product Development and Product Life-Cycle Strategies.

 9. Pricing Considerations and Strategies.

10. Marketing Channels and Supply Chain Management.

11. Retailing and Wholesaling.

12. Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations.

13. Integrated Marketing Communication: Personal Selling and Direct Marketing.

IV. EXTENDING MARKETING.

14. Marketing in the Digital Age.

15. The Global Marketplace.

16. Marketing and Society: Social Responsibility and Marketing Ethics.

Appendix 1. Sample Marketing Plan.

Appendix 2. Video Cases (one perchapter).

Appendix 3. Marketing Arithmetic.

Appendix 4. Careers in Marketing.

Glossary/Index.