Strategic Management or Creating the Enterprise with Access Code

Strategic Management: Competitiveness and Globalization

Author: Michael A Hitt

Strategic Management: Competitiveness and Globalization, 6th edition provides the most accurate, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revised each chapter, weaving cutting-edge ideas, research, and modern practice to create a presentation that captures the dynamic nature of the field. The authors integrate the traditional industrial organizational model of strategic management with the more modern resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage.

Booknews

This textbook for strategic management and business policy courses shows how organizations analyze competitive forces to develop competitive advantages systematically. In the second half of the book, 40 new full-length case studies from a variety of industries illustrate use of the strategic management process. Annotation c. Book News, Inc., Portland, OR (booknew.com)

Book review: Very Virginia or Matt Kramers New California Wine

Creating the Enterprise with Access Code

Author: William B Gartner

CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers—and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, the authors prepare students to become "enterprisers"— confident, focused individuals who take initiative to organize a project, in situations with some complications and risk, in order to make things happen. The text explores a wide range of topics using three levels of analysis (person, environment, and business) students can employ during three stages of change: recognizing and developing opportunities, progress and growth, and transition. While it provides an excellent overview of essential business principles and practices, CREATING THE ENTERPRISE is focused on helping students define, develop, and ultimately achieve their personal and professional goals.

Table of Contents:

Part I: AN ENTERPRISING FRAMEWORK.
1. Enterprise: Creating a Framework for Success.
2. Enterprisers.
3. Enterprising Fundamentals.
4. What Is an Enterprise?.
5. The Legal and Regulatory Environment of Business.
II: THE ENTERPRISING PROCESS.
6. Feasibility.
7. Business Plans and Planning.
III: ENTERPRISING STRATEGIES.
8. Purchasing a Business.
9. Franchising.
IV: THE ENTERPRISING MIND.
10. The Enterprising Mind.