Tourism Marketing for Cities and Towns or Executive Coaching

Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists

Author: Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

* Thorough treatment and succinct coverage of marketing theory specific to the tourism industry
* Focuses on developing the branded destination with special emphasis on promotional planning
* Contains practical international examples, discussion questions, and strategic planning worksheets

Read also Sugar Solution Cookbook or The New Beverly Hills Diet

Executive Coaching: A Guide for the HR Professional

Author: Anna Marie Valerio

Executive Coaching is a “consumer’s guide” for HR professionals and executives who want to be good clients and savvy consumers of coaching services. Step by step, the book defines what coaching is, who uses it, when, and why. In this comprehensive resource the authors outline the entire coaching process, include key points on the readiness for coaching, and clients’ first-hand accounts of their coaching experiences. Valerio and Lee describe the roles of the HR professional, the client, the boss, and the coach and how all work together in order to achieve a successful coaching engagement.

Table of Contents:

	Introduction : getting the most from this resource	1
Sect. I	Coaching as a service	5
Ch. 1	What is coaching?	9
Ch. 2	When is it appropriate to use coaching?	17
Ch. 3	How do you select a coach?	27
Ch. 4	What are the steps in the coaching process?	41
Sect. II	The roles involved in coaching	63
Ch. 5	What is the role of the HR professional?	65
Ch. 6	What is the client's role?	77
Ch. 7	What is the boss's role?	89
Ch. 8	What is the coach's role?	95
Sect. III	Special topics	105
Ch. 9	Assimilation coaching	107
Ch. 10	Executive development and coaching	111
Ch. 11	Multi-cultural issues	117
Ch. 12	Coaching and diversity	123
Sect. IV	In the words of clients	127
	Maria's story	129
	Howard's story	133
	David's story	137
	Charlie's story	143
	Carter's story	149
Sect. V	Reproducible resources and forms	153
	Common coaching situations	157
	Questions for an interview with a prospective coach	159
	Agenda items for an initial discussion among HR professional, client, boss, and coach	163
	Sample agreement for coaching services	165
	Sample action plan	169
	Action plan format	171
	Sample progress report	173
	"To-do" list for managing coaching resources	175