Thursday, December 3, 2009

Selling to VITO or The Answer

Selling to VITO: The Very Important Top Officer, Second Edition

Author: Anthony Parinello

This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take to the bank!

You'll quickly learn how to:

Get into new accounts at the top
Keep out of time-consuming log-jams; and into VITO's office
Promote loyalty at the top with existing customers and capture add-on business
Increase the size of every sale

Selling To VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales professionals from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions. It can help you, too, by getting you to the right person so you can do what you do best: SELL!

What People Are Saying

Tom Hopkins
Tom Hopkins, Author, How to Master the Art of Selling

Destined to become a widely recommended reference by all sales professionals who are serious about achieving greatness.

Denis Waitley
Dr. Denis Waitley, Author, The Psychology of Winning

With Tony as your coach and Selling to VITO as your training guide…you'll become unstoppable.

Peter T. D'Errico
Peter T. D'Errico, Sales Representative

As a result of implementing Tony's ideas, I won my company's Rookie of the Year award, became the third ranked salesperson in a company of 1,000 salespeople, and emerged as the #1 sales rep in the West.

New interesting textbook: Parties That Renew the Heart or Food Morals and Meaning

The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

Author: John Assaraf

What would it take to make all your dreams come true?

In The Answer, John Assaraf, a key team member behind the phenomenal success of The Secret, and business growth expert Murray Smith demonstrate bold, new ways to harness the unlimited power of your mind and imagination in order to achieve exactly what your heart desires. Then, they offer practical steps to grow any organization or business into a meaningful and profitable enterprise that can flourish in any economy or business climate.

In The Answer, you'll learn how to:

• Attract more of the right customers to any business

• Create your own business blueprint for success in any field

• Pinpoint your own passions and achieve your business goals

• Use the Law of Attraction to create the business of your dreams

• Rewire your brain to make success inevitable

• Make the right decisions with confidence and certainty

• Reduce your learning curve from years to moments

• Develop the mindset of a mega-millionaire

The Answer brings together decades of research from such areas as neuroscience, quantum physics, business coaching, and practical, hands-on business development to give you the confidence you need and the specific step-by-step actions to follow to build the business -- and life -- of your dreams.

What People Are Saying

Jack Canfield
"This book is a masterpiece! I couldn't stop reading it. It is by far the best book I have ever read on how to use the law of attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. It is now required reading for all my staff and students."--(Jack Canfield, co-author of The Success Principles and co-creator of the Chicken Soup for the Soul series)

Dharma Singh Khalsa
"The Answer is absolutely a must read for anyone interested in a new and much higher level of prosperity. John and Murray have helped me more than triple my business income and they can do the same for you. I highly recommend it."--(Dharma Singh Khalsa, MD, America's #1 Brain Longevity Specialist)

Table of Contents:


Introduction: The Question

1. Inside the Box: John's Story

2. The Search for How the World Works

3. The Law of Attraction

4. The Universe Inside Your Brain

5. How to Change Your Mind

6. Your Dream Business

7. The Neural Reconditioning Process™

8. Neural Reconditioning FAQs

9. The Important Things: Murray's Story

10. Vision, Focus, Action

11. Your Ideal Customer

12. Innovating Your Business

13. Finding Your Business's DNA

14. Reaching Your Ideal Customer

15. Big Thinking

Conclusion: The Path


Appendix 1 Customer Survey Forms

Appendix 2 The Five Major Industries: Common Hot Buttons

Appendix 3 Distribution Channels, Marketing Strategies, and Marketing Tactics

Appendix 4 The Five Major Industries: Common Distribution Channels and Marketing Strategies


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