Saturday, January 3, 2009

Provocateur or Toward a Feminist Theory of Economics

Provocateur: Images of Women and Minorities in Advertising

Author: Anthony J Cortes

In the third edition of Provocateur, sociologist Anthony J. Cortese offers an in-depth critical analysis of modern advertising - perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes new advertisements and updated analyses, and Cortese concludes with policy implications for advertising.

About the Author:
Anthony J. Cortese is professor of sociology at Southern Methodist University

Booknews

Contending that the racial and ethnic hatred Americans so deplore in other countries is in fact latent in modern western society itself, Cortese (sociology, Southern Methodist U.) critiques postmodern social arrangement based on gender, race, and ethnicity as manifested in advertising. He picks as examples the hardest hitting and most timely print ads to demonstrate the various types of subtle messages. He also presents a large and a small plan of attack that includes policy implications for advertising and a practical guide to combating symbolic racism on the individual level. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Preface to the second edition
Preface to the first edition
1Representations, multiculturalism, and mass media1
2Visual attraction, body display, and advertising23
3Constructed bodies, deconstructing ads : sexism in advertising51
4Symbolic racism in advertising83
5Ethnic advertising117
6Speed and fragmentation : toward postmodern consciousness137
App: Advertising evaluation159
Glossary161
References163
Index173
About the author181

Book review: Mastering AutoCAD 2009 and AutoCAD LT 2009 or CCIE Routing and Switching Exam Certification Guide Exam Certification Guide Series

Toward a Feminist Theory of Economics

Author: D Barker

Feminist economists have demonstrated that interrogating hierarchies based on gender, ethnicity, class and nation results in an economics that is biased and more faithful to empirical evidence than are mainstream accounts.
This rigorous and comprehensive book examines many of the central philosophical questions and themes in feminist economics including:
· History of economics
· Feminist science studies
· Identity and agency
· Caring labor
· Postcolonialism and postmodernism
With contributions from such leading figures as Nancy Folbre, Julie Nelson and Sandra Harding, Toward a Feminist Theory of Economics looks set to become the book on feminist economics for some time to come and will be greatly appreciated by all those interested in gender studies, economic methodology and social theory.



How Foundations Work or Business Without Boundaries

How Foundations Work: What Grantseekers Need to Know About the Many Faces of Foundations

Author: Dennis P P McIlnay

In this groundbreaking book, Dennis McIlnay offers a unique and remarkable look inside foundations--exploring the complex workings of the mysterious and often misunderstood organizations that so often determine the success or failure of a nonprofit's fund raising ventures.
Drawing on his extensive research and on insights from foundations, McIlnay gives the grantseeker an edge in the highly competitive world of foundation grants by both debunking many of the myths and misconseptions surrounding foundations and including more productive strategies for dealing with them.
Structured around six perceptions of foundations--judges, editors, citizens, activists, entrepreneurs, and partners--this book provides a thorough understanding of what makes foundations tick and how this affects their interations with nonprofits.



Table of Contents:
Preface and Acknowledgments
The Author
1Foundations at the Crossroads1
2Foundations as Judges: The Art of Deciding Who Gets a Grant21
3Foundations as Editors: How the Quality of Writing Affects Grant Proposals56
4Foundations as Citizens: How Accessible and Accountable Are Foundations?76
5Foundations as Activists: How Political Ideology and Influence Affect Grant Decisions106
6Foundations as Entrepreneurs: How Program Officers View Risk Taking124
7Foundations as Partners: Problems in Building Trust Between Grantmakers and Grantseekers150
8Conclusion: Faces of Foundations in the Future170
References175
Name Index193
Subject Index196
Credits204

New interesting textbook: George Washington or Global Capitalism

Business Without Boundaries: An Action Framework for Collaborating Across Time, Distance, Organization, and Culture (Business and Management Series)

Author: Don Mankin

Traditional forms of collaboration are not sufficient for competing effectively in the more complex and dynamic environment of today’s business world. Face-to-face meetings between people of similar backgrounds have given way to increasingly complex working relationships. Organizations must be able to gain rapid access to knowledgeable people to meet constantly changing conditions and demands. More fluid, flexible, and easily reconfigurable collaborative relationships are necessary to produce the innovations that can make or break organizations¾even entire industries¾ and provide the opportunities that attract the talented and motivated employees who will make the difference between success and failure.

Business Without Boundaries helps managers address these challenges. The authors explore a number of wide-ranging, real-world cases to identify hands-on principles for successful collaboration. They offer managers and executives practical steps and tools for creating, facilitating, and supporting complex collaborations throughout their organizations. And they explain how to “team” across boundaries in the new global economy. The recommendations are specific enough to apply to particular forms of complex collaboration (for example supply chains, global product development teams, interorganizational alliances) but general enough to apply to new forms that have yet to emerge.



Tourism Marketing for Cities and Towns or Executive Coaching

Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists

Author: Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

* Thorough treatment and succinct coverage of marketing theory specific to the tourism industry
* Focuses on developing the branded destination with special emphasis on promotional planning
* Contains practical international examples, discussion questions, and strategic planning worksheets



Read also Sugar Solution Cookbook or The New Beverly Hills Diet

Executive Coaching: A Guide for the HR Professional

Author: Anna Marie Valerio

Executive Coaching is a “consumer’s guide” for HR professionals and executives who want to be good clients and savvy consumers of coaching services. Step by step, the book defines what coaching is, who uses it, when, and why. In this comprehensive resource the authors outline the entire coaching process, include key points on the readiness for coaching, and clients’ first-hand accounts of their coaching experiences. Valerio and Lee describe the roles of the HR professional, the client, the boss, and the coach and how all work together in order to achieve a successful coaching engagement.



Table of Contents:
Introduction : getting the most from this resource1
Sect. ICoaching as a service5
Ch. 1What is coaching?9
Ch. 2When is it appropriate to use coaching?17
Ch. 3How do you select a coach?27
Ch. 4What are the steps in the coaching process?41
Sect. IIThe roles involved in coaching63
Ch. 5What is the role of the HR professional?65
Ch. 6What is the client's role?77
Ch. 7What is the boss's role?89
Ch. 8What is the coach's role?95
Sect. IIISpecial topics105
Ch. 9Assimilation coaching107
Ch. 10Executive development and coaching111
Ch. 11Multi-cultural issues117
Ch. 12Coaching and diversity123
Sect. IVIn the words of clients127
Maria's story129
Howard's story133
David's story137
Charlie's story143
Carter's story149
Sect. VReproducible resources and forms153
Common coaching situations157
Questions for an interview with a prospective coach159
Agenda items for an initial discussion among HR professional, client, boss, and coach163
Sample agreement for coaching services165
Sample action plan169
Action plan format171
Sample progress report173
"To-do" list for managing coaching resources175